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Sunday
May222011

Vanishing Elephant AW 11

"The collection was just really a broad overview on human nature in general, we have our highs, we have our lows, whether they be moods, physically, or inspirations."

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Article by Johnny Ridley

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Vanishing Elephant

I was pleased to receive news of Vanishing Elephant's AW11 collection earlier this week, marking another stride forward for one of our favourite young labels. VE's appeal has grown significantly since their 2009 debut, with such growth propelled by their willingness to defy trend, their consistent embrace of warm tones, and fondness for dynamic patterns throughout their work. This season's inspiration was cited to have came from focus paid to what the VE trio consider to be the three pillars of an infant romance, isolating three key phases that lead to that blissful, ultimate connection. However, upon speaking with one of VE's designers Felix Chan, we soon found there more layers to the concept than first thought.

Felix Chan: "With Autumn/Winter, the original concept wasn't solely based on a relationship or romance. The collection was just really a broad overview on human nature in general, we have our highs, we have our lows, whether they be moods, physically, or inspirations. So what we wanted to do was create three different deliveries that told different stories but could be interwoven together. That's a really important thing, if you're going to break it down solely to clothes, we don't fit into a specific category in terms of how we dress. We could easily wear a floral or batik printed shirt one day, and then just a plain oxford the next, so we wanted to reflect this in the range.

To break down, July's much darker in it's tone both in colour and it's concept, a bit tougher, we used cords, heavy denims, heavy washes. Our second drop is almost in a state of flux, kind of a stationery position, it's very clean, clean lines, uncomplicated. The third drop is almost a celebration, bright colours, looser fitting silhouettes, relaxed, almost joyful. So for our release, we did say it was about three stages of a relationship, which it was, but it was a bit broader than that. It's just about stages in life that people go through regularly."

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