William of Tender Co.

"...When it arrives, its not finished. Its not ready. Its the start to the process, after that the customer takes it on and it then it becomes personal to them. They tend to it and it becomes something more than how it started."

Article by Darian Hocking
Photography by Nythan James

Tender Co.

A few months back during a conversation with Nythan James, we talked about filming a special piece on my friend William Kroll of Tender. William launched his line a year and a half ago, and since he is so passionate and thorough with his craft, it made sense to highlight this knowledge. William was kind enough to share some details of the elements within Tender, from the name of his brand to the snobs pocket, and how he apprenticed under a Bespoke Tailor on Savile Row. There is much to learn when it comes to the design and build of his garments.

Head on over to Nythan James Vimeo page to watch the film.

Film: William of Tender Co.

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