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Wednesday
Nov242010

Raleigh Denim: The Curatory

"The Curatory has long, narrow windows installed along the workshop adjacent walls, enabling a clear view into Raleigh's 6500 square foot production space, something Victor recently compared to a dining experience."

CREDITS
Article by Johnny Ridley

LINKS
The Curatory

As a prelude to our upcoming interview with Raleigh's co-founder Victor Lytvinenko, we thought it appropriate to take a look at their latest retail endeavour. Raleigh Denim have recently moved into their new production space with adjoining boutique store, reaping the rewards of their well deserved company growth. Their store has been christened 'The Curatory' - a space dedicated to showcasing their wares alongside providing a window, quite literally, into the workings of the business on a shop-floor level.

The Curatory has long, narrow windows installed along the workshop adjacent walls, enabling a clear view into Raleigh's 6500 square foot production space, something Victor recently compared to a dining experience. He felt the windows were reminiscent to that found in a restaurant, the kind constructed to allow you to watch the chef's prepare your meal from a-far. The same design principle has been employed at Raleigh, allowing visitors to see those responsible for their garments hard at work. Both Victor and Sarah deeply value the connection between customer and product; the inclusion of these windows helps to facilitate that kind of special connection and build a deeper respect for the finished garment. It's such a rare and wonderful environment for a consumer to find themselves in, as you may not often have the opportunity to see the physical processes involved in the production of your garments, nor could you easily find such an intimate setting to truly appreciate craftsmen and women at work.

Along with the innovative windows, The Curatory has a particularly special ceiling, painstakingly furnished with around 5000 paper aeroplanes; the product of an evening's work undertaken by Victor, Sarah and a collection of their friends. The duo invited all their friends over to their workshop to be armed with copious amounts of craft paper and several gin and tonics as Victor told me earlier this week. The aereoplanes were constructed over the course of that evening, to then by hung by hand, one by one, for the following three weeks until the ceiling was completely covered.

Victor kindly sent over a video (shot by Nick Pironio, featured below) documenting the production of the aeroplanes, he also added "We love the adventure and nostalgia associated with airplanes. The form instills a sense of wonder, which is compounded when you walk into the space because it's not immediately obvious that it's planes hanging from the ceiling...it's just an awesome texture."

The Curatory is most definitely not just a store, it's a step beyond that, a true example of a considered approach to showcasing the work of a very talented couple. Raleigh Denim is very much an extension of both Victor and Sarah, their personalities, their work ethic and their understanding of a united Raleigh Denim visual and intellectual aesthetic.

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