Last Thursday night, on the now notorious Ossington strip in Toronto, one of Canada's most promising yet under-hyped designers Hiroshi Awai presented his Creep autumn/winter 12 collection to a switched on crowd of retailers, press, and friends at Jonathan+Olivia.
The collection draws heavy inspiration from alpine activities and in my humble opinion is his best collection to date; tight, clean and had those attending noting pieces to buy come September when it hits the J+O shelves.
The backdrop to the presentation was Mountain of Storms, which documents the expeditions that inspired adventurists Yvon Chouinard to start the outerwear brand Patagonia and Doug Tompkins with The North Face along with an eclectic choice of tracks from the Durruti Column. The event marked the first in the series of events planned at Jonathan+Olivia this year.
Creep was founded in 1997 in Osaka Japan by Kiyofumi Awai. In 2008 Hiroshi Awai, Kiyofumi’s younger brother, joined CREEP as men’s creative director and launched an exclusive men’s line CREEP by Hiroshi Awai. Since then Hiroshi’s CREEP has sold its cutting-edge designs in dozens of stores worldwide, including Odin NYC, Blackbird, Harvey Nichols Hong Kong, TNT, Jonathan + Olivia and many more. Hiroshi is taking the line in a new direction by combining innovative Japanese design with his passion for the simple beauty of functional American work wear.
• Article by Nic Jones
• Photography by Liam Goslett
• Special Thanks to Hiroshi Awai