Manabu & Keiko Okada have created a handsome brand with their hand crafted, detail focused, utilitarian bag and accessory line. Aside from being one of our clients they are also dear friends as well as incredibly kind and passionate people. Launched in 2008, Manabu had spent many years prior, working in his father's company making leather goods for the horse racing industry in Japan, before deciding he wanted to develop his own line. Together with his wife Keiko, they now construct each and every component for Southern Field Industries within their tiny workshop adjacent to their house in the hills of the Saitama Prefecture.
Last summer, we were commissioned to create and shoot their Spring & Summer 2013 look book, highlighting some of the new designs, colours and details. All materials– from the rivets to the leather to the waxed canvas is all sourced from within Japan, a standard that Manabu is adament about sustaining. The Tote has evolved subtly to include a small internal button closure while the Rucksack is now available in the same colours of waxed canvas as the Totes and Haversacks. Select shops will be taking stock of their inventory over the next couple of weeks so keep an eye out. We will also have a nice selection available as well.