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Friday
Apr102015

Geoff McFetridge – Studies

If you also happen to be a fan off Geoff McFetridge, then you're probably also excited to hear he's recently released a new book of drawings. I've been following his work for a number of years now, and I never cease to be captivated by his creative brilliance. The work of the Canadian born, Los Angeles based artist spans personal and commercial art, including such companies as Warby Parker, Patagonia and Nike, to Standard Hotel and Bushmills, amongst a substantial list of others. You may have inadvertently seen his work in the movie Her, in which he designed and contributed a number of visual elements throughout the film. He has an innate talent for specializing in the understated while offering the viewer an interesting visual puzzle through his drawings. It goes without saying that Geoff is one of my favourite artists and I'm looking forward to this book arriving.

"These drawings are, mostly, studies for paintings. I have always been interested in creating work that lies between image and language: Imagery that your mind reads as language rather than being seen as spatial or physical things. These pictures are for me a way to induce a misfiring of our mind, to have something resonate with the viewer. What I am trying to capture is the moment of legibility. I would like these drawings to create a sense that the font with which you perceive the world has been changed."

— 32 Pages, Softcover, 18 x 22.5 cm, Color Offset, First Edition, 2015

Geoff McFetridge – Studies

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