Director and Producer Keith Ehrlich has just sent me the fourth installment in his ongoing Made by Hand Series. He was able to pay a visit to New York based Martinez Cigars, to capture and help tell the story of this 38-year old company. Keith relentlessly continues to perfect his own craft, which in turn, allows him to do a great job at harnessing the uniqueness of a story through his filmmaking. I asked him to share a few of his thoughts about this most recent project below.
"It’s been a while, but we are finally pleased to present the fourth film in the Made by Hand series:The Cigar Shop. In 1974, Dominican immigrant Don Antonio Martinez started a small shop in New York City selling hand rolled cigars. Thirty-eight years later his son, Jesus, carries on the tradition. The shop combines craftsmanship with community, mixing equal parts work and play.
Perhaps our favorite part of this film is the way it expands the maker experience outward: it’s not just about the artifact, but about the people you make things with and for."