Project NY Recap
This. This is what a tradeshow is all about. While setting up as many booths as possible into an area and having “buy,buy,buy!” as your main slogan may be a viable option, this year’s Project tradeshow model is perfection. They made it an experience, not just for buyers, but for all who visited. Between Project and (capsule), being able to have a good time at these events, especially when they've created the perfect ambiance with like-minded people, is really something to be cherished. Having impeccable items to ogle over doesn’t hurt, either.
Not everyone has 109,812 friends in the industry coupled with omnipotent familiarity, thus only creating an experience with the people they are with sans surroundings. Some people have to start from scratch. With the great products and people associated with the Project tradeshow, they certainly made it easy for people to enjoy themselves. Cap’s off, gents.
Nick Grant
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