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Rag & Bone Fall/Winter 2013 Campaign

New York-based Rag & Bone has unveiled its latest visual presentation for 2013. The visage of actor Michael Pitt seems to coalesce superbly with the aesthetic direction for the brand's newest campaign, which was shot by Glen Luchford. An irreverent nonchalance characterizes the photo set, mixing composed shots with a detached feel to round out Rag & Bone's look for the Fall season. The campaign seems to evoke the darker side in several of Pitt's better known characters on screen, while the final image believe-it-or-not contains the American actor's own guitar being smashed at the intersection of 42nd and 8th in Manhattan.

Rag & Bone

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